My purpose as an English language teacher is to help newcomers reestablish their careers in Canada. I currently assist a group of six newcomer professionals with mastering the English they need for job interviews, but gaining English proficiency is only one aspect of employment success. The people I tutor are professionals with impressive degrees and experience. However, they are struggling to find employment in their former fields of work.
In the past, I recommended researching where they would like to work and surveying their websites for openings. I didn’t recommend applying to online job boards because they have too many applicants. Lately, I’ve concluded that creating a great LinkedIn profile could be the most effective way to obtain an interview. I read that executive recruiters use strategically chosen keywords on LinkedIn to search for ideal candidates.
Here is my advice to newcomer professionals on how to use LinkedIn to attract recruiters:
Your headline should broadcast your top skill and unique value instead of listing former job titles. Also, your photo plays an important role in the first impression you make on recruiters. Choose a high-quality headshot where you look confident and approachable. Avoid using selfies or casual photos.
One of the most overlooked sections of a LinkedIn profile is the summary. This is your opportunity to tell your professional story. You can highlight your career aspirations, key achievements, and what sets you apart from other professionals in your field.
When you describe your work experience, focus on quantifiable achievements and results rather than simply listing job duties. Recruiters are interested in tangible evidence of your contributions to your previous roles. Use bullet points to highlight key accomplishments, awards or recognition you’ve received. Include relevant keywords and industry-specific terminology to optimize your profile for searchability.
LinkedIn offers various features and sections to showcase your skills, expertise, and accomplishments. Take advantage of these opportunities to provide a comprehensive overview of your professional background. Endorsements from colleagues and recommendations from supervisors can also add credibility to your profile and reinforce your qualifications in the eyes of recruiters. I believe it is perfectly acceptable to include translated recommendations from places you worked in your home country.
Networking is at the core of LinkedIn, so actively engage with your connections and participate in relevant discussions and groups within your industry. Building a network can increase your visibility and put you in touch with recruiters who are seeking candidates with your skill set and experience. Finally, be proactive. If you discover a way to contact a recruiter directly, do it!
So, I can help you to take your English to an advanced level, but a well-crafted and optimized LinkedIn profile can be your best tool for attracting the attention of recruiters and getting interviews in Canada. By paying attention to key elements such as your headline, profile photo, summary, and work experience, you can make a strong impression and position yourself as a top candidate in your field. Remember to stay active on the platform, continue expanding your network, and keep your profile updated with your latest achievements and experiences. With the right approach, your LinkedIn profile can help you reestablish your profession in Canada.
